Your Page's Title, Description, and Keywords are crucial to how your page is indexed and displayed by the search engines. And, while this information is important, most is not even displayed by the browsers. A few moments updating this information, and visitors will have a much easier time finding your site.
To display the Keyword Editor press the Keyword Editor
Button:
While the Title, Description, and Keywords are the keys to indexing your site, few sites keep this information accurate and up to date. With an integrated Keyword editor, this task becomes trivial.
Whenever the Keyword editor is visible, it automatically tracks the selected page and shows you that page's indexing information. It even looks at the words currently on the page, easing the task of picking appropriate keywords.
Synthesis allows you to modify the following keyword fields: title, description, and keyword. A list of potential keywords, extracted from your page's text, is also provided.
You can change any of these fields by selecting the appropriate text box, and entering your changes. When you are finished you must press the Save button to write the changes back to the page.
The <title> tag identifies the document in a number of ways. Most browsers use it to label the window displaying your page. Similarly, the title is used in the history list, and provides the default value for bookmarks.
You should use a title that uniquely identifies your page, as much as possible, in preference to more generic ones like 'Home Page'.
The description <meta> tag is used by many (but not all) of the search engines as the page description when they report your site. For this reason, it should be carefully done. Be aware that the search engines that do use you description may not display the whole thing.
The keyword <meta> tag is used to provide search keywords that aren't found in the page's text. There is some debate whether these tags are worth the bother, as the number of search engines using them falls. (Apparently, too many sites used misleading keywords to draw visitors.)
This is a list of keywords taken from the text on the page. This list can give you ideas for appropriate keywords for the keywords <meta> tag. It can also be used to see if likely search keywords appear in the text. It is recommended that you include, in your page's text, all of the words you'd expect visitors to use when searching for you.
Save KeywordsSaves the current set of keywords. This sets the <title> tag, along with the <meta> tags for the description and keywords.
Re-scan PageRe-scans the document, and resets the fields to the current values of the keywords.